Advantage Software Factory, one of the leading local manufacturers of collection systems and CRM applications, plans to expand the 4th line of business this year, focused on NextReports reporting software. A new dedicated website (www.next-reports.com), with e-commerce features, is available to potential clients in Romania and abroad.
ASF officials estimate that, this year, local customers will generate over 80% of NextReports turnover. Marketing the application in Romania will be supported by actions of the marketing and direct sales department of the company. According to the company representatives, the share of customers from abroad will increase gradually, reversing, in about 3 years, the 2010 percentage ratio of local vs. external.
“For the external market, we have taken only the first step, the launch of the international website. This year, we plan to spread the solution to external market dedicated sites and to create distribution partnerships online and offline. Until then, foreign customers will get to the product on the website by using search engines and we hope they will be convinced of the mentioned capabilities by using the product demo versions”, believes Stefan Paun, CEO Advantage Software Factory.