News and Events

Advantage Software Factory: Half of the large companies do not manage the customer relationship efficiently

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Although they have implemented IT solutions for customer relationship management, more than 50% of the Romanian companies, with over 100 clients, do not use the management features of requests, offers and orders from their customers effectively.

This is the conclusion of a recent study, made by Advantage Software Factory, among approximately 100 key companies of the Financial and Banking, Real Estate, IT and Telecommunications and Consulting Services. However, over 90% of the companies keep complete information about customers, including interactions with them, in such applications.

The same study reveals that the least used CRM functionality is the approval flow for offers deviation. Only 9% of the surveyed companies use a transparent approval flow of the customized offers. It seems that for the rest of the companies, offers to certain customers are made almost secretly, based on discussions, most of them informal, between the sales representatives and the director of sales. The immediate disadvantage of this practice and of not using this feature is the impossibility to create knowhow about non-typical or personalized offers, at department level, thus keeping this experience only to managers or senior vendors’ level. Basically, it obstructs the possibility of standardization of the process for personalized or sensitive offers.

The module dedicated to marketing campaign management is used by 20% of the companies; it is an essential component for marketing departments, which offers the possibility to administrate a campaign and decide on targeted customers. The first conclusion to the absence of a marketing campaign management is an unproductive marketing campaign, in which almost all clients receive the same promotion, although only 10% of them could be interested in it.

NextReports Server 1.0 is released

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A new application is released today: NextReports Server.

This web server allows companies to centralize their reports and offers the following features :

  • Data Source Management
  • Report Management
  • Report Scheduling
  • Report Versioning
  • Report Running History
  • Scheduler Jobs Management
  • Scheduler Jobs Running History
  • Security

NextReports Designer 2.4 is released

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NextReports Designer has reached version 2.4.

Version 2.4 brings new features like :

  • Parameters have support for default values (by default selected in user interface at runtime)
  • Parameters can be "hidden". That means the user cannot see them and their default values are computed and replaced when the report is run
  • User is allowed to export the current report using another data source than the one on which it was created (useful for test & production databases with the same structure)
  • Publish report to NextReports server
  • Download report from NextReports server
  • Added support for Firebird database
  • User can see in real time the number of records exported
  • Bulk column resize
  • New property 'Wrap text' for cell

For all the features and bugs see the release notes page in the download section.
Look also at the NextReports blog for some articles. “

Advantage Software Factory targets world market with NextReports software reporting

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Advantage Software Factory, one of the leading local manufacturers of collection systems and CRM applications, plans to expand the 4th line of business this year, focused on NextReports reporting software. A new dedicated website (www.next-reports.com), with e-commerce features, is available to potential clients in Romania and abroad.

ASF officials estimate that, this year, local customers will generate over 80% of NextReports turnover. Marketing the application in Romania will be supported by actions of the marketing and direct sales department of the company. According to the company representatives, the share of customers from abroad will increase gradually, reversing, in about 3 years, the 2010 percentage ratio of local vs. external.

“For the external market, we have taken only the first step, the launch of the international website. This year, we plan to spread the solution to external market dedicated sites and to create distribution partnerships online and offline. Until then, foreign customers will get to the product on the website  by using search engines and we hope they will be convinced of the mentioned capabilities by using the product demo versions”, believes Stefan Paun, CEO Advantage Software Factory.

The second largest bank in Romania, BRD – Group Société Générale, is using Capone Banking for collection activities

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In November 2009, BRD Groupe Societe Generale started to use Capone Banking, the number one debt collection software in Romania, in order to manage all collection activities in the bank. The reason for implementing the system was to improve the bank’s response time and to support all collection areas.

BRD – Group Société Générale is the second largest bank in Romania. The bank is present in all Romanian counties through a network of 930 agencies. On the 31st of December 2008, BRD was counting 2.6 millions of active individual and corporate clients and over 2.3 million of cards.

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