Advantage Software Factory has participated on 30-31st of May at the seventh edition of “MEFTEC – The Financial Technology Market” fair, in the capital of United Emirates of Arabia, Abu Dhabi.
MEFTEC is one of the biggest events dedicated to financial technology industry for emerging markets. This fair reunites the leaders of financial technologies from all over the world and decision makers from Middle East, Africa and South Asia. At this fair attended representatives of banks and financial institutions from Algeria, Bahrain, United Emirates of Arabia, Pakistan, Syria, Sri Lanka, Sudan, Turkey, Tunis and Yemen.
ASF participation at MEFTEC is a part of the company’s international extension strategy. Until now, ASF efforts were focused mainly in Europe, but the positive feedback received from participants, as well as exhibitors, makes Middle East a market with great potential for ASF products.
ASF was present at MEFTEC together with 10 other Romanian companies. Romania’s participation in this fair was organized at ATIC’s (Association for Information and Communication Technology) initiative and financed by Romanian Government, through the program of exports promotion, developed by The Ministry of Economy, Commerce and Business Environment.